Types of Ecommerce Marketing Strategies

There are many different types of ecommerce marketing strategies that you might be looking for to help your business. These might be to create hype about a company event about to take place, increase traffic to your online business site, improve your page rank for your online site, and do a little damage control.

An ecommerce marketing strategy can consist of many different things. Many of the most common types of marketing offered to companies today include increasing traffic, creating hype, improving page rank, search engine assistance, and even providing damage control.

Increasing traffic is one of the biggest requests with businesses today. Many people suffer of a lack of traffic due to content, offensive content on their site, misguided keywords, and many other issues. It is common for things like this to happy and they don’t even know it. Most people really have no idea that their website is the reason they haven’t any traffic. An internet marketing strategy for people like this would be to completely revamp their site to provide a more professional site with the proper content. Content can make or break you when it comes to traffic. Content is responsible for search engine rank, how customers view you, and how professional you look. Good content can help increase traffic and bring in more customers.

Improving page rank also has a lot to do with content but it can also include getting the word out that a business exists. Page rank is important to customers in many circumstances on the web. Some customers are too afraid to use their credit card on a site with a poor page rank. A good page rank can create instant trust because it means you are well known and popular. Most customers will trust that other people are purchasing too if the pager rank is good.

Getting the word out that a company exists is a common ecommerce marketing strategy. This type of strategy usually is for people that have relied on friends and family members to get the words out that they exist and it just isn’t working. When you want to spread the word then a professional can help you come up with a plan on how they will go about telling the web about the business. This might include press releases, article postings, and even an email campaign.

Creating hype is another way to get the word out for an ecommerce marketing strategy. Hype is important because you want customers to be curious about who your business is but what you can do for them. They have to be curious enough to go to your website to check out the site and see what types of things you offer. Hype can be created through blogging, email campaigns, article writing and much more.

Another ecommerce marketing strategy is by search engine marketing. Search engine marketing helps people that are not showing on the search engines at all when they type in relevant keywords to their site. This type of marketing may be a good campaign if you go to as many search engine sites and you cannot find your website. A professional can help you get on track and listed with decent results through the search engines. Keep in mind that no marketer can offer you a number one position on your site. If someone does offer a number one position then you need to look elsewhere because they are making promises they cannot keep.

How to Best Choose an Ecommerce Marketing Strategy

It can seem difficult on how to choose which ecommerce marketing strategy is right for you. There are several things that you should consider before you make a decision which method will work best for the goals of your business.

An ecommerce marketing strategy can consist of many different things. This includes article writing, revamping a website, link building, an email campaign and more. It is important to know what each of these will do for you in order to make a decision which one is right for you. Most methods will work to drive traffic to your site. Some will work in a long term period while others work for a short period of time.

When an email campaign is sent out then people will receive the email in the same day or throughout a number of days. This might improve a site rank within the next few days or weeks. Remember that site rank is updated within each month and usually on a monthly basis. Don’t expect the site rank to change immediately when you see 500 visitors. However, the site rank may improve for just a month and then return back to the previous rank. An email campaign is good but it is common for people to have to continuously send emails for a long period of time to keep their status. It is not always guaranteed sales will come out of this type of campaign but it does seem to work for many.

Article writing is a common ecommerce marketing strategy and it works amazingly if you need content for your site. Many customers expect tips and tricks and useful information when they visit a website. If you haven’t any content on your site then you might have a hard time keeping people interested in your website. When you provide something useful, not only will they come back to your site but they might even bookmark you as a favorite place. Article writing by a professional can provide keywords that give you better rankings with search engines, improve your site rank by drawing in more customers, and even increase your sales. If the content on your site is poor with grammatical errors and misspelled words then you might want to hire a professional for this type of strategy.

Link building creates popularity with a site and it assists people with their rank in search engines. Link building provides inbound links to a company website from other sites around the web. Providing inbound links for customers to click on so they can have easy access to a website is a very beneficial thing to do. These links can be from articles posted throughout the web, blogs, email campaigns, ad other efforts. Link building is beneficial if you are trying to build popularity by branding a product or creating an image for a company.

Revamping a website is a common ecommerce marketing strategy. Many people assume that rebuilding web pages is not marketing but it really is. This is because today a site is built strategically for the marketing efforts of products and services that you might offer. Also, it is built with the search engines in mind, how they will rank the site, how they might blacklist a site, and based on what the customers are looking for when they visit. Keeping these factors in mind will help with improving overall site rank, bringing in more traffic, and hopefully more revenues. There is no guarantee that you will make millions after performing a marketing campaign but you can brand the business. It does take work and you do need to continuously provide efforts if you want to be successful.

eCommerce Marketing Strategies To Increase Sales & Traffic

With so many online stores selling more or less the same products, competition is at an all time high in the online retail industry. Any eCommerce business wanting to succeed in this competitive environment needs to have the right marketing strategies in place. It’s simply not enough to have a great webstore. Without proper marketing all your website development efforts will go down the drain.

Here are some eCommerce marketing strategies you can use to get the best out of your eCommerce venture.

1. Upsell Your Products

A majority of merchants go for up selling their products, because up selling works better than cross selling online. There are two main factors to up selling – 1) Make your upsells related to the original products 2) Have the right product pricing strategy to make the upsell look like a deal. Also make sure that products you are up selling fulfill your customers’ needs. New products must be really better than the original ones.

2. Integrate Instagram

An average order value from Instagram marketing is around $60.00. Instagram gives brands 25% more engagement than any other social media platform. If you use right filters, appropriate hashtags and post at the right time, then you are on the right path on Instagram.

You can run campaigns, contests and share user generated pictures on Instagram. It is an excellent way to attract users towards your offerings. Instagram is one of the fastest growing apps and can be integrated with your store to have a better user engagement.

3. Launch A Facebook Store

Nobody in their right mind should ignore Facebook, the biggest platform for social media marketing. What many people are not aware of is that it is also a great source to generate traffic for shopify users since it is well integrated with Shopify store; you don’t have to have a separate track of your inventory changes. Facebook Store, an app built by Shopify lets you display and sell your products directly on your Facebook page. Buyers can share their favorite items with their friends.

4. Capture More Email Subscribers

Email is one of the most essential means at your disposal in eCommerce marketing. It drives online traffic to your store. Email marketing is one of the oldest and still the best channel for digital marketing because it is more direct and accessible. If you are not convinced, consider these stats:

  • Emails have an ROI of around 4,300%.
  • 80% of people claim that they receive marketing messages with their personal emails regularly.
  • 70% of people make use of discount offers.

So don’t ignore the power of good old email. Getting your target customers subscribe to your emails is one of the most surefire ways of increasing sales.

5. Improve Email Campaigns

Of course, it is not sufficient to gather a bunch of email addresses. Sending emails regularly with targeted content and offers is critical. There could be many occasions for sending emails that your subscribers appreciate.

For instance, send a welcome email once the customers sign up. This helps have the highest open rates of any marketing e-mails. Or you can let your customers know that their order is being processed and on its way. They would love to know their order status.

Another example is to send regular newsletters and let your buyers know about new discount offers, tips and company news. Out of curiosity, they might check your emails.

6. Generate More Product Reviews

As per the online magazine Internet Retailer, one can boost eCommerce conversion rate by 14-76% by adding product reviews to eStores.

There are two key reasons why this is so. First is social proof. Product reviews are similar to testimonials, wherein people share their experiences after using particular products. Second key reason is, SEO. Product reviews help increase the amount of content on web pages and also increases the probability of ranking for long tail keywords.