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Simple to Use Ecommerce Marketing Strategy For the Internet Marketer

If you are a new Internet marketer and you are looking for easy ways to provide an ecommerce marketing strategy there are many things that you can do. The most common is the use of blogs.

An easy ecommerce marketing strategy that you might consider using is blogging because it is so simple. If you are new to Internet marketing and you want to provide efforts to customers that is simple then this is where you should start. Blogging works in many ways which include providing inbound links, improving page rank, improving search engine status, and can assist with damage control.

Blogging includes discussion forums regarding products or services that can be posted throughout the World Wide Web. This type of ecommerce marketing strategy is very popular because it gives people a sense of ownership with their postings and they have the ability to post to most sites if they are relevant. Blogging can help with branding for a new business and getting the word out that they exist. This is not only popular but very beneficial in many ways.

When you use blogs to improve a site with the search engines one very important factor is including direct links to the customer’s site. These direct links may be words integrated into the article that are hyperlinks or you may direct the customers by offering the website itself. The goal of providing these direct links is to give customers an easy way to get back to the site to see for themselves what you are talking about in the blog. The last thing you want to do is forget a link and force the customer to go looking on the web for the business, especially if the site rank in the search engines is poor. Without direct links a blog is very ineffective.

Inbound links or direct links not only provide a way for customers to get to the site but they are a positive note for the website through the search engines. Search engines rank sites in search results based on popularity. The more inbound links a site has to attached to their site the better and more popular the site appears to be to the search engine. This helps move a site up with the search engine results. The higher a site is in search engine results the more traffic it will drive to the website. The more traffic a website has coming to it, the better their page rank is through Alexa. Customers trust a site with a good page rank and page rank is often the first thing that customers verify when they arrive on a site.

Damage control is a big factor with blogging and it is used for this all of the time. When you design an ecommerce marketing strategy, it may be to clear up some rumors about the company or save face. If a business has made a mistake in the past and they have a bad reputation but they are working hard to repair the problems and make it up to the customers, they may hire you to step in and provide damage control. The best way to do this is through blogging. You will go to blogs that you find people talking badly of the company and answer for the company on how they are fixing the problems and change the attitude of a negative light to something positive. This way when people read the blogs they are not poorly influenced but encouraged to go and see how well things are going now.

Ecommerce Marketing Strategy Insights

When considering marketing for online businesses-for any type of website-search engine marketing rules. But before delving into search engine marketing and its advantages for ecommerce, it is important to understand the core concepts of this industry. Search Engine Marketing (SEM), also called Internet Marketing or Search Marketing, is used to describe acts associated with researching, submitting and positioning a website within search engines to achieve maximum exposure and top rankings, particularly when a user performs a keyword search using terms and phrases that are associated with the business. SEM is an umbrella term that includes work such as search engine optimization, content authoring and refining, paid listings and other search related services and functions that will increase exposure and traffic to websites.

Search Engine Marketing for Ecommerce
Search Marketing has become an increasingly competitive business segment in the Web industry and particularly among ecommerce vendors. Although SEM can serve as a key marketing driver for any online business, it is an especially powerful tool for ecommerce sites because they generally have lower traffic and higher income per visitor than a content site. This means that even a small increase in traffic can result in a large increase in revenues. Therefore, when developing an ecommerce marketing strategy, investing in SEM would be highly cost effective to include in marketing initiatives.

One important distinction when optimizing an ecommerce site versus a content site is that an ecommerce site should be setup to use search engine friendly URLs and meaningful identifiers. Most ecommerce sites are database driven and most shopping cart solutions are not search engine friendly. This may make it difficult for search engines to navigate through product pages, and if a search engine indexes your home page rather than your product pages, you may lose out on key traffic since most visitors search for exact product names or brand names.

Also of significant importance with ecommerce sites is the proper optimization of image data to assist the search engines in identifying the key focus of your individual product pages. Using correct identifiers in the image code builds relevancy strength for each individual product page and will provide further boosting in search engine ranking.

SEM Work: A Year Round Commitment
Search Engine Optimization is an ongoing process as search engines regularly change their search algorithms to rank certain website elements with more importance and other elements with less importance. Because search engines alter their algorithms and metabolize website content so frequently, it is highly recommended that you perform SEM work on at least a quarterly basis to maintain and improve search engine rankings.

It is simply not enough to ensure that your site ranks high when the initial site optimization goes live. You must constantly stay a few steps ahead of the competition, which is targeting the same keywords. Even if your site has top rankings for many phrases, SEM will be required to maintain those rankings over time. It is also important to consistently expand website content to target new relevant phrases as well as develop off-site content and linking strategies.

Search Marketers work hard to discover new marketing opportunities to drive relevant traffic to your site every day. Attracting visitors by authoring optimized rich content is only part of the equation. This content has to effectively convert visitors into customers by placing “call to action” elements on the page.

Considerations For Ecommerce Product Catalogs
When developing an ecommerce marketing strategy, establishing a user-friendly product catalog is essential for high conversion rates. It is important for search engine visibility to have keyword rich product categories listed on your homepage. Also consider developing good category short and long descriptions as well as product short and long descriptions.

Hire an SEO firm to research traffic patterns and degrees of competition for relevant search phrases. To capture traffic from searches, it is extremely important to integrate targeted, highly relevant keywords into your category and product names and descriptions.

To improve search engine rankings, be sure to include the following elements in your
product catalog:

· Keyword rich category names on the home page
· Category short and long descriptions
· Keyword rich title tags for your category pages
· Keyword rich product names
· Keyword rich title tags on your product pages
· Keyword rich product short descriptions of at least 1-2 sentences
· Keyword/content rich product long descriptions consisting of several paragraphs of text, bulleted lists of product highlights and benefits, and support files such as PDF, EXE, and PPT
· Multiple quality product images

Conclusion
For an ecommerce website, gaining targeted traffic is essential for making online sales conversions. Investing in search engine marketing while establishing an ecommerce marketing strategy will pay off substantially, especially if it is incorporated early on in development. Remember to perform SEM work on a regular basis in order stay ahead of competition, and concentrate on well-researched, relevant keywords.

Ecommerce Marketing Strategy for A Profitable Website

Formulating a marketing strategy for your ecommerce website is one of the most important things you can do for your business. There’s no point in building a website before you’ve even thought about the marketing aspect of it. You must understand your market from the outset so that you can attract customers as soon as possible.

So what should your ecommerce marketing strategy be?

First, define what is unique about your product or service and, with that in mind, create a step-by-step marketing plan.

A big feature of marketing these days is Search Engine Optimization (SEO), which basically means ensuring that the content of your website includes the most effective keywords for each page so that when a potential customer is doing an online search, the odds are more in your favor that they will be directed to your site from the search results pages. Keyword research is the most vital part of SEO. Finding the best keywords and keyword phrases for your business is critical, because you should build your ecommerce site around these keyword phrases; you don’t just throw them in as an afterthought. Discovering the proper keyword phrases may indeed be the most important step in your whole marketing strategy.

Your ecommerce marketing strategy should include the time and budget for lots of market research. The goal of this market research is to discover:

– Who are your potential customers?

– What do your potential customers want?

– What is their demographic?

– Who are your competitors?

– What are your competitors offering?

– How are your competitors reaching their customers?

Just because keywords are the foundation you build your website upon, that does not mean that the design of your website doesn’t matter. Of course it does. Your customers should be comfortable and happy when browsing your site and should feel encouraged to visit again. The site needs to look professional, and reflect the unique aspect of your product or service. It should be simple to navigate and must enhance the visitor’s experience. Include some positive reviews from past customers if possible. All of your terms and conditions should be clear and unambiguous. Very importantly, all of your contact details must be simple to find and should be repeated throughout the site.

Once your site is created, that does not mark the end of your ecommerce marketing strategy. On the contrary, you must now work hard to maintain the site, always being sure that it’s up to date. Additionally, you should constantly analyze its web traffic to find out how many visitors you’re getting, how long they spend on the site, what pages they visit, etc. This information is invaluable for enhancing the site, fine tuning your strategy and thus bolstering your bottom line.