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An Ecommerce Marketing Strategy

Tired of cold calling? Tired of pestering the ones you care about? Tired of buying leads that go nowhere? There must be some other way. The good news is that there is a better way. Today I am going to share with you an ecommerce marketing strategy called “Attraction Marketing”. Attraction marketing is today’s way of marketing, it has people chasing you rather than you chasing them. Wouldn’t it be great if you could have endless leads coming to you 24/7, already looking for the thing that you are offering. Imagine that, you not only have a lead, but one that is already looking at becoming a customer – no sales pitch required. All you have to do is provide them with what they need, its as simple as that.

So how do I do attraction marketing? I have picked up a couple of tips from using this ecommerce marketing strategy that I am going to give to you. First you must know who your target audience is. You need to understand their wants, desires, needs, fears, pains. Once you have these established then you can offer them a solution. You must be willing to give before you can ever start to receive. Give of your knowledge, make them an irresistible offer, provide them value that only you can give. Do this and you will be off with a great list of quality prospects.

Secondly know what you are really selling. Did you realise that your product is not what you are actually selling – but yourself! You are your business, to be successful in this you need to market yourself. People must be attracted to you. These days people are not interested in someone pressuring them into buying something so they can get rich. Instead they are wanting to trust you. Work on gaining trust and building a relationship with you customer, once you have accomplished this, they will be asking you what you sell. Social media is one of the great ways to establish this, places like Facebook, Twitter, MySpace, YouTube. Make them personal so that people see that you are just an everyday down-to-earth person just like they are.

So if you work on these tips prospects will be coming to you. But first you must find your point of contact whether it be an ad, website, press release, video, blog. Then they will give you permission for you to communicate with them usually by submitting email details. Once you are communicating, offer them something of value to them – give them something before you start selling to them. Do this and continue to work on it, you will see results with this ecommerce marketing strategy.

The Cornerstones of a Successful Ecommerce Marketing Strategy

Ecommerce merchants face a ton of competition in achieving high search engine visibility for keyword phrases that prospective customers are searching for. That’s the harsh reality of getting noticed and making sales on the World Wide Web. The good news is that with a little research, planning, and follow-though, the goal of moving ahead of the competition and generating some targeted Internet traffic becomes surprisingly attainable.

Building an ecommerce website and then getting it indexed by Google is the first hurdle in gaining visibility on the Internet and attracting a decent number of credit card wielding customers. But with thousands, if not millions of other ecommerce merchants clamoring for the attention of the same online customers, how does the little guy on the Web stand a snowball’s chance? Well, the beauty of ecommerce marketing is that there are no “little guys” — only website owners who don’t know the basics of search engine optimization, web design, and sales conversion principles.

Wait a minute! What was that last thing — sales conversion principles? Is that something I need to go back to college for? Fortunately, no advanced degrees are necessary, although continual self-education is highly recommended! The main skill you need to convert web site visitors to customers is imagination — if you could call that a “skill”. To sell stuff to people on or off the Web, you need to have the ability to see things through their eyes. Stop being an e-marketer for a few seconds, and try to imagine what a first-time visitor to your site is going to see, think, and feel. Will their first impressions be that you’re trying to sell them something? That, of course, is your intention, but keep in mind that ecommerce is a two-way street; people aren’t going to buy what you’re selling unless several conditions are met; and the art of written persuasion is definitely part of this ecommerce marketing strategy.

If your web set has been written and optimized in a way that will bring in people that are ready to buy – or at least are predisposed to buy what you’re selling – then your only task is to convert them from a site visitor to a paying customer. Easier said than done, right? Although entire books have been written on the subject, in the interest of time, I’m going to boil it down to three C’s: “Clarity”, “Confidence”, and “Comfort”.

“Clarity” refers to the fact that you have to make it clear what you’re selling, how it will benefit your customers, and why it’s as good as – if not much better than what the competition is offering. Instilling “confidence” is your prospective customers is also crucially important – especially on the Internet – because they want to know that the transaction will be secure and that you have a customer service policy that will come into play if they have a question or problem with their purchase. The third element — “comfort” factor — is what happens when you’ve mastered the “clarity” and “confidence” portions of the equation, and have convinced the customer that they’ve made the right purchase from a trustworthy web site at the optimal time. Perception may not be everything, but it may be the single most important ingredient of a successful ecommerce marketing strategy.

What Every Business Should Know About Ecommerce Marketing Strategy

Running an integrated ecommerce marketing strategy is very important to your overall business goals and objectives. This strategy should incorporate all facets of your offline marketing and direct traffic to your site for lead generation and sales creation.

This necessitates auditing all your offline business materials to ensure that the web address is correctly referenced and considered. Most businesses that use the web as a serious marketing medium should have a formalized internet marketing strategy. This written document should scope and bound the marketing objectives, state the plans intentions and provide a basis for measuring or benchmarking progress. Here are some suggestions for incorporation into your ecommerce online marketing.

Email Marketing:

You should have a facility in place to collect email addresses and make regular contact with your subscribers. This is an approach that can be used to build credibility and allows you to keep in contact with prospective customers. When you release new products, you should use this channel to inform your subscriber base. This generates word of mouth advertising and can be a healthy form of repeat business.

Giving Away Free Reports:

By giving away free reports, both online and offline, you can incorporate sales material that directs potential customers back to your website for further information. This is a great way to generate traffic, showcase new products and generate new business. It also serves as a reminder to prospective customers who may be close to ordering.

Using Video:

Uploading free videos to your website, YouTube and Google Video provides a neat way to deliver a verbal message with a background presentation. People like to watch videos and once you are setup to create them they can be much easier to produce than writing extensive reports. Videos are a great way to showcase new products or highlight important features that can differentiate you from your competition. Using video will put you at the forefront of ecommerce marketing.

Monitoring Statistics:

Your web statistics can provide valuable insight into consumer surfing behavior. By regularly monitoring them you can discern important viewer trends. Heavy emphasis on certain sections of your site provides insight into consumer interest and can be used for additional product or content creation. Sections that are not generating interest may indicate an important area of your business that needs revival. It can also indicate an area that may need additional search engine and pay per click campaign focus.

This is several internet marketing strategies that you should consider as part of your marketing arsenal. By using a combination or all of the above you can reach a broader target market, build a customer base and expand your business activities. If you haven’t formalized an ecommerce online marketing plan then the above suggestions should provide you with a place to start.